CHINA INVENTORY ADDENDUM
中国资源附录
Last updated: 5/21/2026
最后更新：2026年05月21日
These China Inventory Addendum (these “China Addendum”) will only apply when If Company desires to purchase China Inventory and are incorporated into and made part of the Trade Desk Advertising Agreement or other partnership agreement entered into between TD and Company (collectively with these Terms, the “Agreement”). Any capitalized terms used but not defined in these Terms have the meaning ascribed to them in the Advertising Agreement.
本《中国资源附录》（以下简称“中国附录”）仅在公司希望购买中国资源时适用，并纳入并成为TD与公司之 间签订的《the Trade Desk广告协议》或其他合作协议的一部分（与本条款统称为“主协议”）。本文中使用的 未定义的大写术语将具有主协议中规定的含义。
The parties agree as follows:
双方约定如下：
1. Definitions 定义.
1.1 “Advertiser(s)” shall mean those advertising clients of Company for which Company executes advertising campaigns.
“广告主”是指公司为其执行广告活动的广告客户。
1.2 “China Inventory” shall mean ad inventory (i) received or purchased from China Inventory Providers via the Services, or (ii) located in PRC, either resulting from a URL located in PRC or on servers located in PRC.
“中国资源”指(1)通过服务从中国资源合作商购买或接受的广告资源,或（2）位于中国境内，由位于中国的URL 或位于中国的服务器产生的广告资源。
1.3 “China Inventory Providers” shall mean those Inventory Partners located in, and/or providing SSP services in the PRC, and/or serving publishers located in the PRC, as well as global sites that may be exposed to PRC users.
“中国资源合作商”指位于中国境内，和/或在中国境内提供 SSP服务，和/或服务位于中国境内的发布商的资源 合作商，以及可能接触到中国用户的全球网站。
1.4 “Creative” shall mean the materials that Company or an Advertiser uses to display products or services during marketing activities, including the content of the Landing Page/Website related to the ads, the forms of which may include but not be limited to text, image, flash and/or video, also referred to as “Advertisements” or “Materials”.
“素材”是指公司或广告主在营销活动中用于展示产品或服务的材料，包括落地页/网站中与广告相关的内容， 其形式可包括但不限于文字、图像、flash动画和/或视频，也称为“广告”或“材料”。
1.5 “Landing Page/Website” shall mean the property or target to which the Creative directs, e.g., the page, microsite or other target jumped to or redirected to when a consumer clicks the Creative. The website to which the Landing Page belongs is referred to as Landing Website.
“落地页/网站”指素材指向的属性或目标，例如，当消费者点击素材时，跳转至或重新指向的页面、微型网站 或其他目标。落地页面所属的网站称为落地网站。
1.6 “PRC” shall mean People’s Republic of China, and solely for the purpose of this China Addendum, not including Macau, Hong Kong or Taiwan.
“中国”指中华人民共和国，仅为本中国附录之目的，不包括澳门、香港以及台湾。
2. Participation; License 参与；授权.
2.1 Company desires to purchase China Inventory, and acknowledges its acceptance of the terms and conditions herein. Company shall comply with TD’s submission process, as communicated to Company from time to time.
公司希望购买中国资源，并同意接受本中国附录的条款和条件。公司应依据TD不时向公司提出的要求，遵守TD 提交流程。
2.2 Company shall maintain and submit to TD a list of the Advertisers that desire to purchase China Inventory, as well as a list of products or services that each Advertiser anticipates advertising in PRC. Each Advertiser and Advertiser’s products or services shall be required to be approved by TD, prior to Company executing any campaigns for such Advertiser or applicable product or service utilizing China Inventory.
公司应向TD提交并更新一份有意购买中国资源的广告主名单，以及每个广告主预期在中国进行广告宣传的产品 或服务清单。在公司为前述使用中国资源的广告主或其相应的产品或服务开展任何活动之前，各广告主和广告 主的产品或服务应获得TD的批准。
2.3 Company may be required to create an account with the applicable China Inventory Provider. In such case, Company shall be responsible for maintaining the security of the account, including the login credentials. Providing Creative or other information or materials directly to the China Inventory Provider shall not limit Company’s obligations, representations or warranties to TD hereunder for such Creative, information or materials.
公司可能需要在适用的中国资源合作商处创建账户。此情况下，公司应负责维护账户的安全，包括登录凭证。 公司直接向中国资源合作商提供素材或其他信息或材料的行为不应限制公司在本中国附录项下向TD作出的关于 此类素材、信息或材料的义务、陈述或保证。
2.4 Company shall provide to TD, China Inventory Provider, or necessary third parties, all relevant and necessary documentation related to the authenticity of the Advertiser, its product(s) and/or service(s), and Creative, as may be required by TD, the China Inventory Provider or as otherwise required by applicable law.
公司应依据TD, 中国资源合作商的要求或根据适用法律的规定，向TD、中国资源合作商或必要的第三方提供与 广告主、其产品和/或服务以及素材的真实性相关和必要的所有文件。
2.5 Once an Advertiser is approved, Company shall submit to TD all Creative and/or Creative templates not fewer than 10 days prior to the anticipated start of the ad campaign in order for TD to provide such Creative to the relevant China Inventory Provider for approval. TD and/or any China Inventory Provider shall have the right to review and approve all Creative provided, and Company acknowledges that China Inventory Providers have the right to ensure all Creatives comply with China Inventory Provider policies, and have the right to stop displaying any Creative if there is any actual or suspected non-compliance with applicable law or the relevant China Inventory Provider’s policies, or any complaint or dispute with respect to the content of such Creative. Under no circumstances shall Company use any Creative that has not received prior written approval with any campaign run under this China Addendum. For the avoidance of doubt, the review, inspection and approval of a Creative by TD and/or a China Inventory Provider does not mean that the Creative is confirmed to be in compliance with applicable law or such China Inventory Provider’s policies, nor does it affect the right of TD and/or such China Inventory Provider to stop displaying any Creative in accordance with this China Addendum.
广告主获得批准后，公司应在广告活动预计开始日前不少于 10日向 TD提交所有素材和/或素材模板，以便 TD 向相关中国资源合作商提供此类素材以获其批准。TD和/或任何中国资源合作商有权审查和批准公司提供的所有素材，公司同意中国资源合作商有权要求所有素材符合中国资源合作商的政策，并且如果公司存在任何实际的 或疑似的未遵守适用的法律或相关中国资源合作商政策的情形，或素材内容存在投诉、争议的情形，则中国资 源合作商有权停止展示该等素材。在任何情况下，公司均不得在依据本中国附录开展的活动中使用未获得事先 书面批准的任何素材。为避免疑义，TD和/或中国资源合作商对素材的检查、审核和通过不意味着TD和/或中国 资源合作商确认素材符合适用法律或中国资源合作商政策的规定，并且也不因此影响TD和/或中国资源合作商根 据本中国附录停止展示该等素材的权利。
2.6 Company hereby grants to TD the worldwide, irrevocable, sublicensable, right and license to use, store, copy, reproduce, publish, display, transmit, modify (as TD deems necessary in its sole discretion to limit TD’s liability, including for compliance with applicable law or requirements from China Inventory Providers) and distribute the Creative via the China Inventory Provider platforms and exchanges.
公司特此授予TD在全球范围内的不可撤销、可再授权的通过中国资源合作商平台和交易平台使用、存储、复制、 再生产、出版、展示、传输、修改（TD认为必要，TD可全权自行修改以限制TD的责任，包括为了遵守适用的 法律或中国资源合作商的要求）和分销素材的权利和许可。
2.7 WeChat Moment Inventory. If Company chooses to run campaign activity on Wechat Moment Inventory of Tencent (“Wechat Moment Inventory”), Company acknowledges and agrees that: 1) The Ads will be displayed at a fixed location at WeChat Moment Inventory so that the Ads may be viewed more than once. Tencent (Wechat) may count multiple impressions in accordance with actual exposure of the Ads up to 12 hours (subject to Tencent’s policy adjustment from time to time), and will accordingly record impressions up to 12 hours after the campaign end time set on the Platform; 2) The Company will comply with the operation guidance for WeChat Moment Inventory which is located at https://desk.thetradedesk.com/knowledge-portal/en/china-inventory-partners-wechat.html; 3) The Company acknowledges that the billing report for WeChat Moment Inventory will be based on UTC time zone; and 4) Notwithstanding anything contained in the Agreement regarding discrepancies, disputes or updated metrics, (i) Company shall be obligated to pay the amount invoiced by TD to Company for all WeChat Moment Inventory, and (ii) Company must notify TD in writing of all disputes or discrepancies not later than three (3) days from the date TD sends the applicable metrics to Company.
微信朋友圈资源. 如果公司选择在腾讯的微信朋友圈中开展活动（“微信朋友圈资源”），公司承认并同意： 1） 广告将展示在微信朋友圈的固定位置，让广告可以被多次浏览。 腾讯（微信）可能会根据广告的实际曝光时间 计算多次展示，最长可达 12 小时（以腾讯政策不时调整为准），并在平台上设置的广告活动结束时间后最多 12 小时内记录展示次数； 2）公司将遵守位于 https://desk.thetradedesk.com/knowledge-portal/en/china-inventory-partners-wechat.html 的微信朋友圈资源操作指南； 3)公司认可微信朋友圈资源的账单报告将基于 UTC 时区; 4） 尽管协议中包含有关差异、争议或更新指标的任何内容，(i) 公司有义务就所有 WeChat Moment 资源支付 TD 向 公司开具的发票金额，并且 (ii) 公司必须以书面形式通知 TD 所有争议或 自 TD 向公司发送适用指标之日起三 (3) 天内发现差异。
2.8 Inventory Provider Credit. China Inventory Providers offer credit incentives from time to time where, upon TD’s participation, China Inventory Providers will provide credit back based on TD’s aggregated amount of spend on the China Inventory Providers (“Credit”). TD will make reasonable commercial efforts to ensure that such Credit received from China Inventory Providers is fairly distributed between customers of TD that purchased said inventory. Company shall receive the Credit in the form of a credit memo. Company shall not be entitled to exchange any Credit for cash or any other benefit. No Credit will in any way affect TD’s services provided to Company or Advertiser in relation to any inventory purchase. Company acknowledges and agrees that:
a. Company shall: (i) comply with all applicable laws and its contractual obligations to advertiser clients regarding its receipt, distribution and use of the share of Credit provided to Company; (ii) not make any misrepresentations regarding the share of Credit provided to Company to any third party; (iii) disclose and pass back fair share of Credit provided to Company to its Advertiser whose spend contributed to the generation of the Credit provided to Company; and (iv) provide, and procure Advertiser to provide, all necessary assistance to TD to enable TD to comply with all applicable laws and regulations.
b. TD does not assume any obligation to secure Credit from China Inventory Providers.
中国资源合作商返利。中国资源合作商不时提供信用激励措施,在 TD参与此类激励措施的情况下, 中国资源合作 商将根据TD在中国资源合作商上的花费的总和向TD提供信用返利 (“信用返利”)。TD将尽合理商业努力确保此 类从中国资源合作商获得的信用返利在购买该广告资源的客户之间得到公平分配。公司将以信贷备忘录的形式 收到信用返利。公司无权将任何信用返利兑换为现金或任何其他利益。信用返利在任何情况下都不会影响TD为 公司及广告主提供的服务或广告资源的购买。 公司确认并同意:
a. 公司应该: (i) 就其接收、分配和使用开具给公司的信用返利，遵守所有适用的法律和与广告客户的合同义务; (ii) 不得对任何第三方就分配给公司的信用返利份额做出任何不实陈述; (iii) 向为产生该信用返利做出贡献的广告客 户就分配给公司的信用返利进行披露并公平分配；以及 (iv) 向TD提供并促使广告主提供必要的协助, 以便TD能 够遵守所有适用的法律法规。
b. TD没有义务确保从中国资源合作商处获得信用返利。
3. Compliance 合规.
3.1 Both parties will comply with all applicable laws, rules, regulations and government guidance (including but not limited to the Personal Information Protection Law, the Data Security Law, the Cybersecurity Law, the Measures for the Administration of Internet Advertising, and the Information Security Technology – Personal Information Security Specifications of the PRC) (TD in its provision of the Platform and Services in the form provided, and Company as to the Creative it provides and its use of the Platform and the Services).
双方将遵守所有适用的法律、规则、法规和政府指导（包括但不限于中国的《个人信息保护法》、《数据安全 法》、《网络安全法》、《互联网广告管理办法》以及《信息安全技术 个人信息安全规范》）（对于TD，即针 对其依所约定的形式提供平台和服务，对于公司，即针对其提供的素材及其对平台和服务的使用）。
3.2 Company shall also ensure that all Creative complies with all ad standards of the China Inventory Providers, and TD’s China Ad Standards the contents of which can be found at https://www.thetradedesk.com/general/china-ad-standards, which may be updated from time to time (“TD’s China Ad Standards”). Company may be subject to additional terms and conditions relating to China Inventory, as required by our China Inventory Providers.
公司还应确保所有素材符合可能会不时更新的中国资源合作商的所有广告标准 https://www.thetradedesk.com/general/china-ad-standards 中所规定的 TD的中国广告标准（“TD中国广告 标准”）。根据TD的中国资源合作商的要求，公司可能需要遵守与中国资源相关的其他条款和条件。
4. Data Received or Generated from Campaigns 从活动中接收或产生的数据.
Company shall use any data derived from or regarding China Inventory (“China Data”) solely for purposes of planning and administering campaigns via the Services, including post-campaign analysis. Company shall (i) not disclose, display, copy, transmit, reproduce, or duplicate the China Data for any purposes except as expressly stated in this Section; (ii) not rent, sell, sublicense, transfer, grant any rights in, modify, reverse engineer or create derivative works of (including analytics based on, except as described in this Section) the China Data; (iii) not appoint (or disclose any China Data to) any sub-processor unless required or authorized by TD; (iv) adopt appropriate physical, administrative, and technical measures to ensure the confidentiality, integrity, and availability of China Data, and protect against any loss, misuse, and unauthorized, accidental or unlawful access, collection, disclosure, modification, disposal, alteration, or destruction of China Data; (v) take reasonable steps to ensure the reliability of any employee, agent or contractor who may have access to the China Data, ensuring in each case that access is strictly limited to those individuals who need to know or access the relevant China Data, as strictly necessary for the purposes of the Agreement; (vi) notify TD without undue delay upon Company becoming aware of a data breach affecting the China Data, provide TD with sufficient information to allow the TD to meet any obligations to report under the PRC laws, and co-operate with TD and adopt reasonable commercial steps as are directed by TD to assist in the investigation, mitigation and remediation of each such data breach. All China Data shall be erased, destroyed or returned to TD by Company, at TD’s option, once the Master Services Agreement is terminated or expired. If there exists an obligation under the PRC laws for further retention of China Data, Company shall restrict the use of China Data and only use the data for the purposes of fulfilling such obligations. Company shall immediately notify TD and erase, destroy or return to TD the data upon the instruction of TD as soon as the obligation for retention is fulfilled. Upon request by TD, Company must confirm in writing that it has complied with the obligations of this term.
公司应仅将源自或关于中国资源的任何数据（“中国数据”）用于通过服务进行的计划和管理活动，包括活动 后分析。公司(i)除本条明确规定的除外，不得出于任何目的披露、展示、复制、传输或再现中国数据；(ii)不得 对中国数据进行出租、出售、再许可、转让、授予任何权利、修改、反向工程或创建衍生作品（包括以此为据 的分析，除非基于本条款的约定）；（iii）除非TD要求或经TD授权，否则不得任命（或披露任何中国数据给） 任何分包处理方；(iv)采取适当的物理、管理和技术措施确保中国数据的保密性、完整性和可用性，并防止任 何损失、误用和未经授权、意外的或非法的访问、收集、披露、修改、处置、更改或销毁中国数据；（v）采取 合理措施确保任何可能访问中国数据的任何员工、代理人或承包人的可靠性，确保在前述每种情况下进行的访 问都严格限于该等人员需要了解/访问的相关中国数据并严格基于本协议的目的；以及（vi）在发现影响中国数 据的数据泄露事件后，应立即通知TD并向TD提供足够的信息，使TD能够根据中国法律履行报告等关于数据泄 露事件的所有义务。公司应与TD合作，并按照TD的指示采取合理的商业步骤，以协助调查、缓解和补救各项数 据泄露事件。如果《主服务协议》终止或到期，公司应根据TD的选择，删除、销毁或向TD归还所有中国数据。 公司如果根据中国法律存在进一步保留中国数据的义务，应限制对中国数据的使用，并仅将数据用于履行该义 务的目的。留存的义务一旦履行完毕，公司应通知TD并根据TD指令立即删除、销毁中国数据或向TD归还所有 中国数据。根据TD的要求，公司必须以书面形式确认其已遵守本条的义务。
5. Currency 货币.
In the event TD is required to pay in Renminbi by the China Inventory Providers, TD may pass currency risk on to the Company. TD subjects all daily currency conversions to an increase in the USD-to-foreign currency conversion rate, in order to mitigate currency risk.
如果中国资源合作商要求TD以人民币付款，TD可要求公司承担货币汇率风险。为了降低货币汇率风险，TD可 对其适用的每日美元对外币兑换率进行上调。
6. Representations and Warranties 陈述与保证.
6.1 Company and TD each hereby represent and warrant that the execution, delivery, and performance of this China Addendum will not be in conflict with, or constitute a default under the terms of any agreement, instrument, judgment, decree, or any order, statute, rule, or governmental regulation applicable to such party.
公司和TD在此分别陈述与保证，本中国附录的签署、交付和履行不会与适用于该方的任何协议、文书、判决、 法令或任何命令、法令、规则或政府法规的条款相冲突或构成违约。
6.2 Company hereby, on behalf of itself and/or Advertiser (as applicable), represents and warrants to TD that:
公司特此代表其自己和/或广告主（如适用）向TD陈述和保证:
6.2.1 all of the information and statements provided by Company to TD pursuant to this China Addendum are complete and correct and each Advertiser has the right to conduct its business, including offering its products or services in the PRC, and is legally qualified to publish the Creative in the PRC;
公司根据本中国附录向 TD提供的所有的信息和声明均为完整和正确的，各广告主有权在中国开展其业务， 包括在中国提供其产品或服务，并具有在中国合法发布广告素材的资格；
6.2.2 Company has all necessary rights to permit TD to use, store, copy, reproduce, publish, display, transmit, and distribute Creative on the TD Platform solely for performing the Services hereunder.
公司拥有所有必要的权利以允许TD仅在TD平台上以履行本中国附录约定的服务为目的使用、存储、复制、 再现、发布、展示、传输和分发素材。
7. Disclaimer 免责声明.
EXCEPT AS EXPRESSLY SET FORTH IN THIS CHINA ADDENDUM, COMPANY ACKNOWLEDGES THAT ALL CAMPAIGNS ARE RUN AT COMPANY’S OWN RISK AND NO REPRESENTATIONS, WARRANTIES OR COVENANTS, WHETHER EXPRESS OR IMPLIED, ARE MADE BY TD REGARDING ANY CHINA INVENTORY OR DATA PROVIDED UNDER THIS CHINA ADDENDUM.
除中国附录明确约定外，公司同意所有活动均由公司自行承担风险，以及 TD 未就中国附录项下提供的任何中国 资源或数据做出任何明示或暗示的声明、保证或承诺。
8. Indemnity 赔偿.
Company shall indemnify and hold TD harmless against all claims, damages, fines, penalties or losses arising out of or related to a breach of Company’s obligations, representations or warranties under this Addendum or its purchase of China Inventory. This includes any losses suffered by, or fines or penalties imposed by, China Inventory Providers, websites, and any costs, expenses, damages, etc. relating to any dispute, complaint or governmental penalty, related to the Advertisements provided under this China Addendum. Notwithstanding anything to the contrary in the Agreement, the indemnification obligations hereunder shall not be subject to any cap on liability.
公司应赔偿并保护 TD 免受所有因公司违反其在本中国附录项下的义务，陈述或保证或其购买中国资源而引起的 或与之相关的所有索赔、损害、罚款、处罚或损失造成的损害，包括中国资源合作商、网站遭受的任何损失、 或罚款或处罚，以及与根据本中国附录提供的广告相关的任何争议、投诉或政府处罚相关的任何成本、费用、 损害赔偿等。即使主协议中有任何相反的规定，本中国附录项下的赔偿义务不受任何责任上限的约束。
9. General 一般规定.
For the avoidance of doubt, the Agreement continues in full force and effect according to its terms and such terms apply to this China Addendum. In the event of a conflict between the terms of this China Addendum and the terms of the Agreement, the terms of this China Addendum will govern as to its subject matter. This China Addendum shall be governed by the laws of the same jurisdiction as govern the Agreement. This China Addendum is prepared and executed in English. The Chinese translation is only for reference and shall not have any legal or binding effect.
为避免疑义，主协议根据其条款继续完全有效，并且其条款适用于本中国附录。如果本中国附录的条款与主协 议的条款发生冲突，本中国附录涵盖的事项以本中国附录的条款为准。本中国附录适用主协议所受司法管辖权 适用的法律。本中国附录以英文起草和签署。中文译本仅供参考，不具有任何法律效力或约束力。