Trade Desk Advertising Terms

Last updated: May 21, 2026

最后更新日期：2026 年 5 月 21 日

These Trade Desk Advertising Terms (these “Terms”) are incorporated into and made part of the Trade Desk Advertising Agreement or other agreement to run advertising campaigns on the Platform (e.g., insertion order) entered into between TD and Company (collectively with these Terms, the “Agreement”). Any capitalized terms used but not defined in these Terms have the meaning ascribed to them elsewhere in the Agreement.

本 Trade Desk 广告条款（“条款”）被纳入并构成 Trade Desk 与公司订立的 Trade Desk 广告协议或公司与 TD 之间达成的关于在平台开展广告活动的其他协议（例如投放订单）的一部分（与条款合称为“协议”）。本条款中使用但未经定义的任何大写术语具有本协议其他部分赋予的含义。

1. Definitions 定义

“Ad Standards” means TD’s creative content and security requirements set forth in the Ad Content Guidelines located in the TD Wiki (or successor URL) and any applicable Inventory Partner ad standards and technical requirements.

“广告标准”指 TD 维基页面（或其后续网址）所载《广告内容指南》中规定的 TD 广告创意内容和安全要求，以及任何适用的库存合作伙伴广告标准与技术规范。

“Affiliate” means, with respect to a party, an entity that such party directly or indirectly controls, is controlled by, or is under common control with.

“关联方”指就一方而言，直接或间接由该方控制、受该方控制或与该方共同受控的实体。

“APIs” mean application program interfaces, client-side software, or other tools.

“API”指应用程序接口、客户端软件或其他工具。

“Beta Feature” means any experimental or beta feature and related services, documentation, code, software, and materials provided by TD.

“测试版功能”指由 TD 提供的任何实验性或测试版功能及相关服务、文档、代码、软件和材料。

“Client” means, if applicable, any entity on whose behalf Company is acting under the Agreement.

“客户”指本协议项下公司代表其行事的任何实体（如适用）。

“Company Materials” means: (a) information Company provides to create Company’s account on the Platform; and (b) the ad creatives, advertisements, landing pages, or other content Company or any Approved Third Party makes available or uses on or in connection with the Platform.

“公司材料”指 (a) 公司为在平台上创建公司账户而向平台提供的信息；及 (b) 公司或其认可的第三方通过平台或与平台相关所提供或使用的广告创意、广告、落地页或其他内容。

“Confidential Information” means any information relating to or disclosed in the course of the Agreement, which is marked confidential or should be reasonably understood to be confidential.

“保密信息”指在本协议履行过程中披露的、被标记为保密或理应被合理理解为保密的任何信息。

“Custom Solution” means any custom solution and related services, documentation, code, software, and materials provided by TD.

“定制解决方案”指由 TD 提供的任何定制解决方案及相关服务、文档、代码、软件和材料。

“Directly Identifying Information” means data that directly identifies or reasonably can be used to directly identify an individual, including name, raw (unhashed) email address, postal address, phone number, or government identifier. For the avoidance of doubt, Directly Identifying Information does not include: (a) cookie identifiers; (b) advertising identifiers assigned by mobile devices; (с) IP addresses; (d) UID2s, EUIDs, and other forms of device identifiers generally accepted for use in relation to advertising; and (e) demographic, interest, or browsing behavior data associated with such identifiers.

“直接识别信息”指可直接识别出或可被合理地用来直接识别出个人的数据，包括姓名、原始（未加密）的邮件地址、邮寄地址、电话号码或政府身份证。为免疑义，“直接可识别信息”不包括：(a) cookie 标识符；(b) 移动设备的广告标识符；(c) IP 地址；(d) UID2s、 EUIDs 和其他形式的普遍被允许用于广告的设备标识符；和(e) 人口分布、兴趣或与该标识符相关的浏览行为数据。

“Feedback” means suggestions, comments, improvements, ideas, enhancement requests, or feedback provided by Company to TD relating to the Platform, the Services, or any other services or products of TD.

“反馈”指公司就平台、服务或 TD 的任何其他服务或产品向 TD 提供的建议、意见、改进方案、构思、功能增强要求或反馈。

“Fees” means the fees shown in the Agreement, the fees shown in any separate written agreement between the parties, and the fees shown in the Platform user interface for any additional optional features and services that Company uses.

“费用”指协议中体现的费用，双方之间任何单独的书面协议所显示的费用和在平台用户界面显示的公司使用的额外的可选功能和服务的费用。

“Inventory Partners” means the third parties that make inventory available for purchase through the Platform.

“资源合作商”指通过平台提供资源的第三方。

“Managed Services” means TD’s provision of managed services under the Agreement, such as managing campaigns or purchasing media on behalf of Company or, if applicable, its Clients.

“托管服务”指 TD 根据本协议提供的托管服务，例如代表公司或其客户（如适用）管理广告活动或购买媒体资源。

“Media Spend” means the cost of all ad inventory purchased and data licensed by or on behalf of Company through the Platform.

“媒体费用”指公司自己购买或平台代表公司购买的广告资源和数据授权的费用。

“Platform” means TD’s proprietary hosted software platform.

“平台”指由 TD 专有、运营的软件平台。

“Services” means the services and functionality made available by TD via or in connection with the Platform from time to time, including any campaign management services, bidding optimization functionality, tags, pixels, macros, APIs, Beta Features, and Custom Solutions.

“TD 服务”指 TD 不时通过或借助平台提供的服务和功能，包括任何广告活动管理服务、竞价优化功能、标签、像素、宏指令、API、测试版功能及定制解决方案。

“Services Data” means the data generated, collected, uploaded, imported, or otherwise provided using the Services.

“TD 服务数据”指使用服务时产生、收集、上传、导入或以其他方式提供的数据。

“Sites” include websites, apps, video or audio programs, or other content and media from which ad inventory is made available by Inventory Partners or from which data is collected or used in association with the Services.

“站点”包括由资源合作商提供广告资源或从中收集和使用与 TD 服务相关数据的网站、应用程序、视频或音频程序或其他内容和媒体。

“Total Cost” means Media Spend plus any applicable Fees.

“总成本”指媒体支出加上任何适用的费用。

“Transaction Taxes” means sales, service, use, consumption, value-added, goods-and-services, business, and any similar taxes.

“交易税”指销售税、服务税、使用税、消费税、增值税、商品及服务税、营业税以及任何类似的税费。

“User Notice” means: (a) a description of the collection and use of data from and about users for advertising purposes by third parties such as TD; and (b) access to available choice mechanisms related to such data collection as required by applicable law.

“用户告知”指：(a) 关于 TD 等第三方为广告目的收集和使用用户数据的说明；以及 (b) 适用法律要求的关于此类数据收集的现有选择机制的获取途径。

2. Services 服务

2.1 Self-Serve Usage. Subject to the Agreement and as long as Company is not in breach of its obligations in the Agreement, TD grants Company a non-exclusive, non-transferable right to access and use the Platform on a self-serve basis solely to use the Services. Company will obtain and maintain (and hereby grants to TD) all rights and permissions reasonably necessary to use the Services. To the extent that Company requests TD’s help to use the Services, Company consents to the actions that TD performs on its behalf, provided that TD’s assistance is reasonably within the scope of Company’s request. For the avoidance of doubt, Company is solely responsible for all activity and payments owed under its account(s) and its use of Services.

自助使用。根据本协议，在公司不违反本协议的义务的前提下，TD公司授予公司通过自助访问和使用平台为公司使用TD服务的非排他性的，不可转让的权利。公司将获得和保持（并在此授权TD）所有合理必须的使用TD服务所需的权利和许可。在公司要求TD 协助其使用TD服务的范围内，公司同意TD代表其采取的行动，但前提是TD的协助在公司要求的合理范围之内。为免疑义，公司对其账户下的所有活动和款项及使用TD服务全权负责。

2.2 Managed Services. In addition to self-service use of the Platform, Company may request that TD provide Managed Services, subject to and pursuant to an insertion order signed by both parties that details the Managed Services.

托管服务。除自助使用平台外，公司可要求TD提供托管服务，该服务需依据双方签署的、详细载明托管服务内容的投放订单，并受其约束。

2.3 Reporting. Company will have access to TD’s online reporting interface. All information from the interface is solely for the internal use of Company and, if applicable, each Client.

报告。公司将可访问TD线上报告界面。该界面上的所有信息仅供公司和（如适用）每位客户内部使用。

2.4 APIs. TD may make APIs available to Company, which may be subject to Company accepting additional fees and terms before accessing the APIs. If Company or an Approved Third Party implements the APIs, the most recently-released version of the APIs must be used no later than six months following the release date of such version. Company shall not share (and shall not permit any Approved Third Party to share) its API key or access information with another party without TD’s prior written consent.

API。TD可向公司提供API，公司使用API前可能需接受额外的费用和条款。如果公司或其认可的第三方实施了API，则必须在此类版本发布日期后的六个月内使用其最新发布的版本。未经TD事先书面同意，公司不得向另一方共享（亦不得允许任何认可的第三方共享）其API密钥或访问信息。

2.5 Beta Features and Custom Solutions. TD may offer to Company the right to use Beta Features or Custom Solutions from time to time. TD may change or discontinue, or terminate or suspend Company’s access to, any Beta Feature or Custom Solution, at any time. Notwithstanding anything in the Agreement to the contrary, in no event will TD be liable for any direct, indirect, incidental, consequential, lost profits, loss of business, loss of goodwill, punitive, special, or exemplary damages arising from or related to the use of Beta Features or Custom Solutions pursuant to the Agreement regardless of the theory of liability (including breach of contract, tort, negligence, strict liability, or otherwise), whether or not such damages are foreseeable or TD has been advised of the possibility thereof.

测试版功能与定制解决方案。TD可不时向公司提供使用测试版功能或定制解决方案的权利。TD可随时更改或停止任何测试版功能或定制解决方案，或终止、暂停公司对其的访问权限。即使本协议中有任何相反规定，对于因根据本协议使用测试版功能或定制解决方案而引起或与之相关的任何直接、间接、附带、后果性、利润损失、业务损失、商誉损失、惩罚性、特殊或惩戒性损害赔偿，无论责任理论如何（包括违约、侵权、过失、严格责任或其他），无论此类损害是否可预见或TD是否已被告知可能性，TD均不承担任何责任。

2.6 Direct Tags. To facilitate campaigns agreed upon directly between Company and publishers, at Company’s request, TD will provide TD tags to the publishers to be implemented on the publisher’s Sites and technical specifications for their implementation. Company shall be solely responsible for obtaining written permission from the publishers to implement the TD tags.

直接标签。为助推公司与发布商间直接约定的活动，应公司要求，TD将向发布商提供 TD标签和技术数据，以便其在发布商站点实施。公司应独立负责从发布商处获得实施 TD标签的书面许可。

2.7 Direct Bill to Company by Inventory Partner. Company is prohibited from entering into any arrangement where Company pays an Inventory Partner directly for the cost of such Inventory Partner’s ad inventory that is purchased by or on behalf of Company through TD’s Platform (“Direct Bill Inventory”), unless Company: (a) enters into an express written agreement with an Inventory Partner for Direct Bill Inventory; (b) provides written notification (email to Company’s TD account manager sufficing) to TD along with documentation (or written acknowledgement by the Inventory Partner) of the Direct Bill Inventory arrangement; and (с) TD consents, in TD’s sole discretion, in writing (email sufficing) to such Direct Bill Inventory arrangement. If and to the extent that the Inventory Partner releases TD from all payment obligations with respect to such Direct Bill Inventory and the conditions of the preceding sentence are fulfilled, TD will not look to Company for payment of such Direct Bill Inventory. Company must ensure that, for any approved Direct Bill Inventory, the Direct Bill Inventory Deal IDs shall be marked as “direct bill” by the Inventory Partner. For the avoidance of doubt, with respect to any approved Direct Bill Inventory, any costs of data licensed by or on behalf of Company through the Platform and any Fees will be invoiced in accordance with the Agreement.

资源合作商向公司的直付单。公司不得与资源合作商签订任何协议，从而由公司直接向资源合作商支付公司自行或者代表公司通过TD平台所购买的资源合作商的广告资源（“直付广告资源”）的费用，除非公司：(a) 与资源合作商就直付广告资源达成明确的书面协议；(b) 向TD发出书面通知（通过电子邮件发送给公司的TD账户管理员即可）并附上关于直付广告资源安排的文件（或资源合作商的书面确认）；(c) TD自行决定并书面同意该等直付广告资源安排（电子邮件即可满足要求）。如果资源合作商免除了TD关于此类直付广告资源的全部付款义务且前述条件已满足，则在免除的范围内TD不会再要求公司支付直付广告资源的费用。公司确保对于任何经过批准的直付广告资源，直付广告资源类交易ID应由资源合作商以“直付单”标识。为避免疑义，针对任何经批准的直付广告资源，公司或代表公司通过平台许可的数据所产生的任何成本和任何费用将根据本协议开具发票。

2.8 Direct Seats. In the event Company holds its own seat on an exchange and desires for TD to provide payment services to such exchange, the parties shall work together to set up such seat and payment mechanism, and TD shall charge Company a fee that shall be agreed in writing.

直接席位。如果公司在交易中心中持有自己的席位并希望TD向其交易提供支付服务，双方应协商设立此席位和支付机制，并且TD应当按照经公司书面同意的费用收费。

2.9 Ad Tags. If Company uses the TD ad server, Company is responsible for inputting ad tags so that they are functional. Each ad tag may relate to one advertiser only (but can be related to multiple ads/creative for that advertiser).

广告标识。如果公司使用TD广告服务器，公司负责输入广告标签以使其正常运行。每个广告标签仅能与一个广告主关联（但可与该广告主多个广告/广告素材关联）。

2.10 Additional Features and Services. TD may make available additional features or services from time to time, which may require additional fees and terms as set forth in the Platform or by separate agreement between the parties. If creative approval is required, TD may pass on any applicable creative approval fees to Company.

其他功能和服务。TD可能会不时提供其他功能或服务，依据平台或另外签订的协议该功能或服务可能需要收取额外费用和条款。如果需要广告素材审核，TD可将广告素材审核费转由公司支付。

2.11 Third-Party Access. Company is responsible for all activity under its account, including maintaining the confidentiality of its account logins and passwords and ensuring that all reporting and data usage complies with the Agreement. Company may request in writing or via the Platform that TD approve and grant access to its account, data, or reporting (via the Platform, APIs or otherwise) (collectively “Account Access”) to other entities, and TD reserves the right to approve or reject any Account Access request. Any entities granted Account Access by TD on Company’s request are collectively referred to herein as “Approved Third Parties.” Company shall ensure that each Approved Third Party: (a) uses Company’s account information solely for Company’s benefit and solely as required to provide services to Company (or if the Approved Third Party is a Client, then for that Client’s internal use) and for no other purpose; and (b) is aware of, and shall comply with, all restrictions for use of the Services, Platform, and data described in the Agreement. TD may suspend or terminate any such Approved Third Party’s access at any time and, for the avoidance of doubt, Company shall be liable for any breach of the Agreement by any Approved Third Party as if Company committed such breach itself. Additional terms, conditions, and fees for Approved Third Party Account Access may apply.

第三方访问。公司对其账户下的所有活动负责，包括维护其帐户登录和密码的保密性，并确保所有报告和数据使用符合本协议约定。公司可书面或通过平台请求TD授权其他主体访问其账户、数据或报告（通过平台、应用程序接口或其他方式）（统称为“账户访问”），并且TD保留同意或拒绝任何账户访问请求的权利。任何公司请求的经TD批准授予账户访问权限的公司在本协议中统称为“经批准的第三方”。公司应确保每个经批准的第三方： (a) 仅为公司的利益而使用公司的账户信息，且仅为向公司提供服务而使用公司的账户信息（或当经批准的第三方是客户时，则供此客户之内部使用），而无其他目的；并且(b) 了解并应当遵守协议所述服务、平台和数据使用的所有限制。TD可随时暂停或终止任何此类经批准的第三方的访问，为免疑义，公司应对任何经批准的第三方违反协议的行为承担责任，如同公司自己违反本协议一样。经批准的第三方帐户访问的附加条款、条件和费用可能适用。

2.12 Company Materials. TD may use Company Materials to provide the Services. For purposes of clarity, as between TD and Company, Company owns all right, title and interest in the Company Materials.

公司材料。TD可使用公司材料提供TD服务。为明确起见，在TD与公司之间，公司拥有公司材料的所有权利、所有权和利益。

2.13 Adding Affiliates. Company Affiliates may enter into affiliate adopting agreements to become a direct customer of TD (or a TD Affiliate) under the terms of the Agreement (“Adopting Agreements”). Company will be responsible for the actions and obligations of any such Affiliate.

增加关联方。公司关联方可签订关联方接纳协议，根据协议的条款成为TD（或TD关联方）的直接客户（“接纳协议”）。公司将对任何该等关联方的行为和义务承担责任。

3. Restrictions 限制

3.1 Company will use the Platform and Services only for its own use or, if applicable, for a Client, and solely for the purposes of planning, administering and analyzing advertising campaigns through the Platform.

公司将仅将平台和TD服务用于其自身或（如适用）用于客户且在使用平台时仅为平台规划、管理和分析广告活动之目的。

3.2 Company will not directly or indirectly:

公司不会直接或间接：

3.2.1 circumvent or attempt to circumvent any TD security measure or interfere with or attempt to interfere with the proper functioning or performance of the Platform or Services;

规避或试图规避任何TD安全措施，或干扰或试图干扰平台或TD服务的正常运行或性能；

3.2.2 share its Platform login with, or otherwise grant access to the Platform or Services to, any third party other than an Approved Third Party;

除经批准的第三方，与任何第三方共享其平台登录信息，或以其他方式向任何第三方授予访问平台或TD服务的权限；

3.2.3 reproduce, distribute, duplicate, extract, modify, edit, prepare derivative works of, translate, reverse engineer, reverse compile or disassemble the Platform or Services (or any feature or component thereof);

复制、分发、复印、提取、修改、准备衍生作品、翻译、逆向工程、逆向编译或反汇编平台或TD服务（或其任何功能或组件）；

3.2.4 use or authorize the use of the Platform, Services or Services Data for any purpose not expressly permitted under the Agreement;

为协议未明确允许的任何目的使用或授权使用平台、TD服务或TD服务数据；

3.2.5 copy, sell, transfer, lease, lend, syndicate, or sub-syndicate the Platform or any Service, or use the Platform or Services for co-branding, timesharing, arbitrage (e.g., reselling), service bureau or other unauthorized purposes;

复制、出售、转让、租赁、出借、联合或再联合平台或任何服务，或将平台或TD 服务用于联合品牌、分时、套利（例如转售）、服务局或其他未经授权的目的；

3.2.6 breach the Ad Standards;

违反广告标准；

3.2.7 breach the provisions in Section 7;

违反第7条的规定；

3.2.8 distribute viruses, malicious code or other malware (through the ads or any other mechanism);

散布病毒、恶意代码或其他恶意软件（通过广告或任何其他形式）；

3.2.9 create targeting profiles or segments on the basis of the publisher Sites that a user has visited, the content on the publisher’s page or site, or the general interest area(s) covered by the publisher (e.g., Company may not create an “ESPN Audience” segment based on any information obtained during a prior campaign on ESPN properties);

根据用户访问过的发布者网站、发布者页面或网站上的内容或发布者所覆盖的一般兴趣区域（例如，公司不可根据在之前的以ESPN为属性的活动中获得的任何信息创建“ESPN受众”细分）创建目标档案或细分；

3.2.10 use any data that is utilized or made available in the Platform or Services that does not constitute Services Data for any purpose other than in connection with Company’s use of the Platform and Services; or

将在平台或TD服务中使用或提供的、且不构成TD服务数据的任何数据，用于与公司使用平台和TD服务无关的任何目的；

3.2.11 use the Platform or Services for gathering competitive intelligence.

使用平台或TD服务收集竞争情报。

3.3 TD may immediately suspend any of Company’s access or terminate the Agreement upon its reasonable belief that Company has breached any provision of this Section 3.

如果TD合理认为公司违反了第3条的任何规定，则TD有权立即暂停公司任何访问权限或终止本协议。

4. Payment and Taxes 支付和税款

4.1 Credit, Invoices and Payments. 信用、账单和付款

4.1.1 Company shall be subject to a credit check prior to initiating any campaigns in the Platform and from time to time during the term of the Agreement. TD reserves the right to determine the amount of credit that it extends to Company at any time.

在公司于平台内发起任何广告活动之前，以及在协议期限内不时地，公司应接受信用检查。TD保留随时决定其向公司授予的信用额度的权利。

4.1.2 Unless the parties agree otherwise in writing, TD will invoice and Company will pay in US Dollars. Company shall pay each invoice within 45 days of the invoice date.

除非双方另有书面约定，TD将以美元开具账单，公司将以美元支付。公司应在账单日期后45日内支付每份账单。

4.1.3 For any invoice that is not paid in full within the timeframe set forth above, TD reserves the right to: (a) charge interest of 2% per month (or the maximum allowed by law, whichever is lower); (b) suspend access to the Platform and Services; and (с) if Company does not pay an overdue invoice in full within five days of receiving a notice of nonpayment, terminate the Agreement.

对于未在前述期限全额支付的账单，TD保留以下权利：(a) 每月收取2%的利息（或法律允许的最高利息，以较低者为准）；(b) 暂停对平台和TD服务的访问；且 (c) 如果公司在收到未付款通知后5天内未全额支付逾期账单，则终止本协议。

4.1.4 If Company chooses to pay its invoice via credit card, a 3% convenience fee shall be added to such amounts. All payments due under the Agreement shall be made without setoff or deduction.

如果公司选择通过信用卡支付账单，则应在账单金额中加收3%的手续费。本协议项下的所有应付款项均不得以任何方式进行抵消或扣减。

4.2 Non-USD Billing. Prior to creating any partner-level account, Company may request in writing (email to Company’s TD account manager sufficing) that TD bill that account using a non-USD currency that is supported by the Platform, and Company acknowledges that TD may approve or reject Company’s request in TD’s sole discretion. Company may not set more than one currency per partner-level account and cannot change the currency after account creation. TD reserves the right to discontinue supporting any non-USD currency upon at least 90 days’ notice. All non-USD currencies are subject to the daily conversion rates provided by Xignite’s XIgniteGlobalCurrencies API (or a comparable vendor) and an additional non-USD conversion Fee as set forth in the TD Wiki accessible via the Platform which TD may update from time-to time upon at least 90 days’ notice. For purposes of clarity, any currency Company sets in an advertiser-level account via the Platform is for reporting purposes only and shall not be used for billing purposes.

非美元结算。在创建任何合作商级别账户之前，公司可书面请求（通过电子邮件发送给公司的 TD账户管理员即可）TD使用平台支持的一种非美元货币对该账户结算，并且公司承认 TD可自行决定批准或拒绝公司的请求。公司不能为每个合作商级别帐户设置多个币种，也不能在创建帐户后更改币种。TD保留停止支持任何非美元货币的权利，但需至少提前90天通知。所有非美元货币须遵守 Xignite的XIgniteGlobalCurrencies API（或类似供应商）提供的每日转换汇率，并须支付可通过平台访问的 TD Wiki中规定的额外非美元货币转换费用，TD可以不定时更新该等非美元货币转换费用，但需至少提前90天通知。为明确起见，公司通过平台在广告主级别账户中设定的任何货币仅用于报告之目的，不得用于结算之目的。

4.3 Billing Instruction. Company may request in writing (email to Company’s TD account manager sufficing) that TD send Company account invoices to a different entity (the “Bill-To Entity”) to make all payments due to TD under the Agreement, and Company acknowledges that TD may approve or reject Company’s request in TD’s sole discretion. If TD approves the Bill-to Entity, then TD shall send invoices relating to the approved account(s) to the Bill-to Entity beginning on the first day of the calendar month that starts on or after TD’s approval. For purposes of clarity: (a) Company shall remain the recipient of the Services provided by TD under the Agreement and shall be referenced as the “Sold To” on all invoices TD sends to the Bill-To Entity; and (b) Company shall remain responsible for performance of all Company’s obligations under the Agreement (including payment) and Company acknowledges that it is Company’s responsibility for procuring timely payment of the invoices by the Bill-To Entity.

账单指引。公司可通过书面形式（向公司的 TD账户管理员发送电子邮件即可）请求TD 向另一家实体（“收款实体”）发送公司账户账单，以支付在协议项下应向 TD支付的所有款项，公司承认， TD可以自行决定批准或拒绝公司的请求。如果 TD批准收款实体，则 TD应自 TD批准之日或之后的公历月的第一天开始向收款实体发送与经批准账户相关的账单。为明确起见：(a) 公司应始终是 TD在协议项下所提供TD服务的接收方，且在TD 向收款实体发送的所有账单上，公司应为“售予”方；及 (b) 公司应始终对其在协议项下的所有义务（包括付款义务）负责，且公司承认其有责任促使收款实体及时支付账单。

4.4 Taxes. All fees and other amounts due under the Agreement are exclusive of Transaction Taxes. If TD is required to charge and collect Transaction Taxes under applicable law then Company shall provide to TD all information necessary for TD to issue a tax invoice to Company. In the event that TD does not charge Transaction Taxes at the time of initial invoicing but the relevant government authority determines that TD should have charged and collected such Transaction Taxes, then Company shall pay to TD said Transaction Taxes no later than 30 days from receipt of a tax invoice and notice of the determination from TD. If Company shall at any time be required by applicable law to withhold any present or future tax, assessment or other governmental charge imposed upon any payment due under the Agreement (“Withholding Taxes”), then Company shall timely remit any Withholding Taxes to the relevant government authority and shall promptly provide TD with documentary evidence of such remittance acceptable to TD and such assistance as TD requests to allow TD to claim a credit for such Withholding Taxes withheld. Company shall indemnify and hold harmless TD against any interest or penalties assessed for failure to timely withhold and remit such Withholding Taxes. The parties shall act reasonably and in good faith in cooperating with each other to provide relevant resale certificates, treaty certification or other exemption information and documentation as may be appropriate and on a timely basis to satisfy applicable law and governmental authorities to mitigate the imposition of Transaction Taxes and Withholding Taxes under the Agreement. Company shall notify TD if the location from which the Services are predominantly used or consumed by Company is different from Company’s country of formation or if the location of predominant use or consumption changes at any time during the term of the Agreement.

税务。协议项下应付的所有费用及其他款项不包括交易税。如果适用法律要求 TD收取交易税，则公司应向 TD提供所有必要信息，以使 TD向公司开具税务发票。如果 TD在首次开具发票时未收取交易税，但相关政府部门决定 TD应收取该等交易税，则公司应在不迟于收到税务发票及 TD的决定通知后的30日内向 TD支付该等交易税。如果适用法律要求公司在任何时间预扣针对协议项下的任何应付款征收的任何现在或将来的税款、评估费或其他政府收费（“预扣税”），则公司应及时向相关政府部门缴纳任何预扣税，并应及时向 TD提供TD能接受的缴纳书面证明，并按照TD要求协助TD就其预扣的该等预扣税申请抵免。公司应赔偿 TD因未及时预扣并缴纳该等预扣税而产生的任何利息或罚款，并使 TD免受相关损害。双方应本着善意，诚信合理地相互合作，及时提供合适的相关转售证书、条约证明或其他豁免信息和文件，以满足适用法律和政府部门的要求，从而减少本协议项下交易税和预扣税的征收。如果公司主要使用或消费TD服务的地点与其成立国不同，或者如果主要使用或消费TD服务的地点在有效期内的任何时候发生变更，公司应通知 TD。

5. Counting 计数

5.1 Metrics. TD will have sole responsibility for calculating and reporting metrics on media or data bought and sold through the Platform and such metrics shall be used for calculating payments. TD will make such metrics available to Company through the Platform. All Company-trafficked ads will be counted as impressions.

计量标准。TD将全权负责计算和报告通过平台购买和出售的媒体或数据的指标，这些指标应用于计算付款金额。TD将通过平台向公司提供这些指标。所有公司交易的广告将以展示次数计数。

5.2 Discrepancies. TD will make reasonable technological and auditing efforts to ensure TD end of the month figures, Platform wide, are within 10% of the end of the month totals of Inventory Partner counts. In the event that there is a discrepancy of more than 10% between the reported cost of inventory or data, based on a calendar month, and Company and TD are unable to resolve the discrepancy, TD will be responsible for the amount of the total supply discrepancy above 10%. Company will raise any discrepancies within 30 days of the date of the applicable invoice.

差异处理。TD将尽合理的技术和审计努力，以确保TD月末的数据（平台范围内）与资源合作商月末数据偏差在总数的10%以内。如果报告的资源或数据费用之间的差异超过 10%（基于日历月计算），且公司和TD无法解决差异，TD将对总差额超过10%的部分负责。公司需在相应账单所载日期30日内提出任何差异的异议。

5.3 Discrepancy Process. In the event of a discrepancy between Company’s records and TD’s metrics raised by Company in accordance with the previous section, Company may inspect the applicable log files, provided that any requests for inspection shall be timely made, and any inspection shall be at reasonable times, and on reasonable notice. Company may not inspect the log files for the same time period more than once and Company may only request inspections up to twice per calendar year. Any data or information (except for Company Materials) made available to Company during an inspection is TD’s Confidential Information and Company will not disclose such data to any third party or use such data for any purpose other than verifying TD’s accounting. TD may update numbers if there is delay in reporting affecting month-end invoicing.

差异处理流程。如果公司的记录与TD的计量结果存在差异（且公司已根据前述规定提出），公司可以检查相关的日志文件，前提是任何检查请求应及时提出，且任何检查应在合理的时间并提前合理通知后进行。公司不得对同一时间段重复检查日志文件，且每年最多只能请求检查两次。检查期间向公司提供的任何数据或信息（公司材料除外）均为TD 的保密信息，公司不得向任何第三方披露该等数据，亦不得将该等数据用于验证TD账目以外的任何目的。如果存在影响月末结算的报告延迟，TD可更新数字。

6. Services Data TD 服务数据

Each party may use Services Data as follows:

双方可按如下方式使用TD服务数据：

6.1 Company. Company may use Services Data for any internal business purpose if Company: (a) complies with its privacy policy; (b) complies with the terms of the Agreement; and (с) does not disclose data that describes or reflects the performance of the Platform or Services, or any publisher or Inventory Partner, to other parties except any Approved Third Parties who are under confidentiality restrictions, and subject to the terms of the Agreement.

公司。公司可将TD服务数据用于任何内部业务目的，前提是公司：(a) 遵守其隐私政策；(b) 遵守本协议条款；且 (c) 不向其他方披露描述或反映平台或TD服务、或任何发布商或资源合作商表现的数据，但受保密限制约束且须遵守本协议条款的认可第三方除外。

6.2 TD. TD may use Services Data: (a) to provide the Services; (b) internally for any other business purpose (e.g., fraud detection, financial reporting, or improving the Platform and Services); and (c) externally if such data is aggregated with other data such that third parties cannot attribute the data to Company (e.g., publishing industry trends on average CPMs). TD shall not create targeting segments in the Platform using any targeting audiences uploaded by Company. Company acknowledges that Inventory Partners and their publishers have access to information related to Company’s purchase of their inventory.

TD。TD可使用TD服务数据：(a) 以提供TD服务；(b) 内部用于任何其他业务目的（例如，欺诈检测、财务报告或改进平台和TD服务）；及 (c) 外部使用，前提是该等数据与其他数据聚合，致使第三方无法将该数据归属于公司（例如，发布关于平均CPM的行业趋势）。TD不得在平台中使用公司上传的任何目标受众创建定向细分。公司确认，资源合作商及其发布商有权获取与公司购买其库存相关的信息。

7. User Privacy 用户隐私

7.1 User Notice. Each party will take measures to ensure that users are provided User Notice on Sites where data is collected and used in association with the Services. Each party will have, and will make commercially reasonable efforts to contractually obligate their partners that may provide or use data in association with the Services (i.e. advertisers and other demand partners of Company, and Inventory Partners of TD) to have, User Notice included in a clear and conspicuous privacy notice available prominently from its Site.

用户告知。各方均应采取措施，确保在那些因TD服务而收集和使用数据的站点上向用户提供用户告知。各方均应制定并应尽商业合理努力，以合同方式约束其可能因TD服务而提供或使用数据的合作伙伴（即公司的广告主及其他需求合作伙伴，以及TD的资源合作商），要求在其网站显著位置提供包含用户告知的清晰且醒目的隐私声明。

7.2 Rights. With respect to any data that Company or any Approved Third Party collects or provides relating to the Services, Company will ensure that all necessary rights and permissions have been established for the use of such data for the purposes of the Agreement and that such use of the data is strictly in compliance with all applicable laws and self-regulatory program requirements such as the DAA Self-Governing Principles in the US, the EDAA European Principles in Europe, or the DAAC principles in Canada. Company acknowledges that TD may append certain parameters to the URL associated with Company’s ad in order to implement click tracking. In addition, TD reserves the right to place the AdChoices icon (or a similar icon) on the ads provided by Company via the Platform at a fee, not to exceed $0.01 CPM.

权利。对于公司或其任何认可的第三方收集或提供的与TD服务相关的任何数据，公司应确保已为根据本协议目的使用该等数据建立了所有必要的权利与许可，并确保该等数据使用行为严格遵守所有适用的法律及自律计划要求，例如美国的DAA自律原则、欧洲的 EDAA欧洲原则或加拿大的DAAC原则。公司确认，TD可能在与其广告相关的URL上附加特定参数，以实现点击跟踪。此外，TD保留在由公司通过平台提供的广告上放置 AdChoices 图标（或类似图标）的权利，费用不超过每千次展示0.01美元。

7.3 Personalized Ads. Without limiting Company’s obligations under any applicable law, Company shall not cause TD or the Platform to process or target personalized ads on the basis of: (a) any information regarding an individual user’s specific health condition or any information or inference regarding health that would be considered sensitive under applicable law or self-regulatory program; (b) any information associated with a persistent identifier that is: (i) from or about individuals Company knows or should know are children (children being individuals less than the age at which targeted personalized ads are permitted as defined by law in the applicable jurisdiction, but in no event lower than 13 years of age); (ii) any information from inventory that Company knows or should know is directed to children; or (iii) any user or audience segments directed at or identifying children; (с) any Directly Identifying Information; or (d) any other information that would be considered protected, sensitive, special, or similar under applicable law or self-regulatory program (such as PHI as defined under the Health Insurance Portability and Accountability Act of 1996 in the US). Company shall not combine any Services Data with any Directly Identifying Information or use any Services Data to, or attempt to, directly identify an individual. Company shall not use the Platform or any Services Data for any non-marketing purposes, including decisions relating to eligibility for, or pricing of, employment, credit, health care, insurance, housing, or education. TD may restrict the data that it allows or makes available on the Platform in its reasonable discretion to protect user privacy.

个性化广告。在不影响公司在任何适用法律下所应承担的义务的情况下，公司不得使TD 或平台处理以下信息或基于以下信息定向投放个性化广告：(a) 任何有关个人用户特定健康状况的信息，或根据适用的法律或行业自律规范视为任何有关健康的敏感的信息或推论；(b) 与永久标识符相关的任何信息，即：(i)来自或关于公司知道或应该知道是儿童的主体（儿童是指低于适用管辖区法律允许定向投放个性化广告年龄的个人，该年龄在任何情况下不小于13岁）；(ii)公司知道或应该知道的是直接针对儿童的来自广告资源的信息；或(iii)任何针对或识别儿童的用户或受众细分；(c) 任何直接识别信息；或 (d) 根据适用的法律或自律规范（例如美国1996年《健康保险流通和责任法案》所定义的 PHI）被视为受保护、敏感、特殊或类似的任何其他信息。公司不得将任何TD服务数据与任何直接识别信息相结合，也不得将任何TD服务数据用于或试图用于直接识别个人。公司不得将平台或任何TD服务数据用于任何非市场营销目的，包括但不限于有关就业、信贷、医疗、保险、住房或教育的资格或定价的决定。TD可以合理地酌情限制其允许或在平台上提供的数据，以保护用户隐私。

7.4 Data Processing. The parties agree that certain jurisdictions may impose data privacy requirements that are additional to those contained in the Agreement. To the extent that TD processes data on Company’s behalf that is from or about individuals in regions where these additional requirements are prescribed, the parties hereby agree to abide and be bound by the terms and conditions of the TD Data Processing Addendum as published at https://www.thetradedesk.com/general/dpa (or successor URL) and updated by TD from time to time (the “TD DPA”). The terms of the TD DPA are incorporated herein by reference.

数据处理。双方同意，某些司法管辖区可能会在协议所包含的数据隐私要求以外进一步附加数据隐私要求。如果TD代表公司处理来自规定的这些附加要求的区域中的个人或与之有关的个人的数据，则双方特此遵守发布于https://www.thetradedesk.com/general/dpa（或后续网址）并由TD不时更新的TD数据处理附录（以下简称“TD DPA”）的条款和条件，并受其约束。TD DPA的条款通过引用并入本协议。

7.5 Notification. If Company becomes aware that it provided to TD or caused TD to process any information in breach of this Section 7, Company shall, at Company’s sole cost, immediately notify TD in writing and take all necessary steps to assist TD in responding to the breach by removing the data and doing anything else necessary to come into compliance. TD may immediately suspend any of Company’s use of the Platform or Services if TD reasonably determines that Company has provided to TD or caused TD to process any information in breach of this Section 7.

通知。如果公司意识到其向TD提供或导致TD处理任何违反第7条约定的信息，公司应立即以书面形式通知TD，并采取所有必要措施，通过删除数据和采取其他必要措施协助 TD应对违规行为，公司完全承担因此产生的所有费用。如果TD合理地确定公司已向TD 提供或致使TD违反本第7条处理任何信息，TD可立即中止公司对平台或TD服务的任何使用。

8. Compliance 合规

8.1 Each party will comply with all applicable laws, rules, and regulations (TD in its provision of the Platform and Services in the form provided, and Company as to its use of the Platform and the Services), which shall include, for purposes of clarification, if applicable, Federal Trade Commission guidance on sponsorships and native advertising and Federal Communication Commission rules, regulations and guidelines. Company will comply with the Ad Standards and will indemnify Inventory Partners and their publishers for any Liabilities (defined below) incurred in connection with any third-party claim arising out of or relating to any breach of the Ad Standards. To the extent the Ad Standards conflict with any terms in the Agreement, the Ad Standards shall govern. Company will not use the Platform in connection with any ads (or the targeting thereof) or other digital content that are obscene or pornographic, depict illegal activity, violate any law, regulation, government guidance or third-party right (including intellectual property and privacy rights), or that are deceptive or defamatory. TD may immediately reject ads, suspend any campaign, or suspend any of Company’s use of the Platform and Services if TD reasonably determines that Company is in violation of any of the foregoing.

各方应遵守所有适用的法律、规则和法规（对于TD，即针对其依所约定的形式提供平台和服务，对于公司，即针对其对平台和TD服务的使用），为明确起见，该等法律、法规和规章应包括联邦贸易委员会关于赞助和本地广告的指引，以及联邦通讯委员会规则、法规和指南（如适用）。公司应遵守广告标准，并将赔偿资源合作商及其发布商因违反广告标准而引起或与之相关的任何第三方索赔而产生的任何责任（定义如下）。如果广告标准与本协议中的条款有冲突，则以广告标准为准。公司不会将本平台用于任何淫秽或色情、描述非法活动、违反任何法律、政府指南、法规或第三方权利（包括知识产权和隐私权）、或具有欺骗性或诽谤性的广告或数字内容。如果TD合理认定公司违反上述任何规定，TD可立即拒绝广告、暂停任何活动或暂停任何公司使用平台和TD服务。

8.2 All information, including ads and ad campaigns, provided by Company to TD shall be truthful and accurate.

公司向 TD提供的所有信息，包括广告和广告活动，应真实准确。

8.3 The Platform (or portions thereof) may be subject to U.S. export control laws and regulations and may also be subject to import and export laws of the jurisdiction in which it was obtained, if outside the U.S. Company shall abide by all applicable export control laws, rules, and regulations applicable to the Platform. Company agrees that it will not export, re-export, or transfer the Platform, in whole or in part, to any country, person, or entity subject to U.S. export restrictions, except to the extent performance of such obligation would violate any applicable PRC laws or regulations. Company represents that it is not named in any U.S. government denied party list and shall immediately notify TD in the event it is named on any such list.

平台（或其部分）可能受到美国出口管制法律法规的约束，也可能受到平台所在司法管辖权的进出口法律的约束，如果在美国以外，公司应遵守适用于平台的所有适用出口管制的法律、法规和条例。公司同意不会将平台全部或部分出口、再出口或转让给受美国出口限制的任何国家、个人或实体,但履行上述义务违反中华人民共和国法律或法规的除外。公司声明其未被列入任何美国政府的拒绝交易方名单，并且如果被列在任何此类名单上，将立即通知TD。

8.4 In connection with the Services, the parties may have access to categories of data that are restricted under applicable national security laws, rules, and regulations including U.S. law 28 CFR part 202 – Access to U.S. Sensitive Personal Data and Government Related Data by Countries of Concern or Covered Persons (“National Security Restricted Data” and “National Security Laws” respectively). For the avoidance of doubt, neither party shall access or use, or permit others to access or use, National Security Restricted Data in any manner that evades or avoids, causes a breach of, or attempts to breach any National Security Laws. Where a party knows or suspects that access to or use of National Security Restricted Data under or pursuant to the Agreement has occurred in breach of National Security Laws, such party shall immediately inform the other party. Upon reasonable request, each party shall provide all reasonable assistance to the other party to comply with its obligations (including due diligence, record keeping and audit requirements) under National Security Laws.

与TD服务相关，双方可能接触到适用国家安全法律、法规和规章（包括美国法规《联邦法规汇编》第28编第202部分 — — 受关注国家或受管辖人员对美国敏感个人数据和政府相关数据的获取）下受限的数据类别（分别为“国家安全限制数据”和“国家安全法律”）。为免疑义，任何一方均不得以规避或逃避、导致违反或试图违反任何国家安全法律的任何方式访问或使用，或允许他人访问或使用国家安全限制数据。若一方知悉或怀疑根据本协议或依据本协议对国家安全限制数据的访问或使用已发生违反国家安全法律的情况，应立即通知另一方。经合理请求，各方应向另一方提供一切合理协助，以履行其在国家安全法律下的义务（包括尽职调查、记录保存和审计要求）。

9. Termination and Suspension 终止或中止

9.1 Termination. In addition to any other termination or suspension rights otherwise set forth in the Agreement, either party may terminate the Agreement for material breach if the other party has failed to cure such breach within 10 days of receiving notice (or immediately upon notice if the material breach is incapable of cure).

终止。除本协议另行规定的任何其他终止或中止权利外，任何一方均有权因对方重大违约终止本协议，如果对方在收到通知后10日内未能纠正该等违约行为（或者如果该等重大违约无法纠正，则可以在发出通知后立即终止）。

9.2 Effect of Termination. To terminate the Agreement, the terminating party shall serve the required notice on the other party as set forth in the Agreement. Upon notice of termination, any minimum fees shall continue to apply through the calendar month of the effective date of termination. Company shall ensure the removal of any TD-provided tags, pixels, macros, or other code from its or, if applicable, its Clients’ Sites on or before the effective date of termination.

终止后果。为终止协议，终止方应将所需的通知送达协议所载的另一方。在发出终止通知后，任何最低月费应在终止生效日前的日历月内继续适用。公司应确保在终止生效日当天或之前，从公司的站点或（如适用）其客户站点上移除任何 TD提供的标签、像素、宏或其他代码。如果TD合理地认为公司继续使用平台或服务可能导致诉讼风险或对TD不利，则TD可以暂停公司任何访问平台和使用服务的权限。

9.3 Suspension. TD may suspend any access to the Platform and use of the Services if TD reasonably believes that Company’s continuing use of the Platform or Services may cause risk of litigation or otherwise be harmful to TD or if Company creates an activated Ad Group (which is a feature of the Platform that specifies the targeting strategy for a campaign) that spends less than $1.00 per day.

暂停。若TD合理认为公司继续使用平台或TD服务可能导致诉讼风险或以其他方式对 TD有害，或若公司创建的已激活广告组（此为平台的一项功能，用于指定广告活动的定向策略）每日花费低于1.00美元，TD可暂停对平台的任何访问及TD服务的使用。

9.4 Notwithstanding anything in the Agreement to the contrary, the Agreement will remain in full force and effect with respect to any Adopting Agreements unless and until those Adopting Agreements expire or are terminated in accordance with their terms.

即使本协议中存在任何相反规定，对于任何采用协议，本协议仍将完全有效，直至该等采用协议根据其自身条款到期或终止。

10. Disclaimer 免责声明

EXCEPT AS EXPRESSLY SET FORTH IN THE AGREEMENT AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEITHER PARTY MAKES, AND EACH PARTY DISCLAIMS, ANY WARRANTIES, CONDITIONS, REPRESENTATIONS, OR COVENANTS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT. TD MAKES NO REPRESENTATIONS REGARDING THE BENEFITS TO COMPANY FROM THE PLATFORM OR SERVICES, OR THAT THE PLATFORM, SERVICES, OR ANY INFORMATION PROVIDED BY INVENTORY PARTNERS, DATA PROVIDERS, AND/OR OTHER THIRD PARTIES SHALL BE ERROR FREE, ALWAYS AVAILABLE, OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION.

除协议明确规定外，在适用法律允许的最大范围内，任何一方均未作出任何明示或暗示的任何形式的保证、陈述或契约，包括适销性、特定用途适用性或不侵权。TD不对平台或TD服务给公司的利益和平台或资源合作商、数据提供商和/或其他第三方提供的平台、服务或任何信息应为无错误的、始终可用或运行、不会丢失或损坏数据或技术故障作任何陈述。

11. Limitations on Liability 责任限制

EXCEPT FOR BREACHES OF SECTIONS 3 AND 13, AND ANY INDEMNIFICATION OBLIGATIONS SET FORTH IN THE AGREEMENT, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW: (A) IN NO EVENT WILL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, LOST PROFITS, LOSS OF BUSINESS, LOSS OF GOODWILL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES ARISING FROM OR RELATED TO THE AGREEMENT REGARDLESS OF THE THEORY OF LIABILITY (INCLUDING BREACH OF CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE), WHETHER OR NOT SUCH DAMAGES ARE FORESEEABLE OR A PARTY HAS BEEN ADVISED OF THE POSSIBILITY THEREOF; AND (B) IN NO EVENT WILL EACH PARTY’S MAXIMUM AGGREGATE LIABILITY FOR DAMAGES ARISING FROM OR RELATED TO THE AGREEMENT REGARDLESS OF THE THEORY OF LIABILITY (INCLUDING BREACH OF CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE) EXCEED THE TOTAL AMOUNT OF MONTHLY PLATFORM SHARE FEES PAID OR PAYABLE BY COMPANY TO TD DURING THE SIX MONTH PERIOD PRIOR TO THE DATE OF THE FIRST INCIDENT OUT OF WHICH THE LIABILITY AROSE. IN NO EVENT SHALL A PARTY BE ENTITLED TO RECOVER MORE THAN ONCE FOR THE SAME CATEGORY OF LOSS OR DAMAGE FROM THE SAME INCIDENT UNDER BOTH THE AGREEMENT AND THE TD DPA, OR OTHERWISE. FURTHERMORE, COMPANY ACKNOWLEDGES THAT TD AND ITS AFFILIATES ARE NOT LIABLE FOR TRANSACTIONS EXECUTED BY THE PLATFORM AS A RESULT OF ERRORS MADE IN ENTERING INFORMATION INTO THE PLATFORM BY COMPANY OR ON COMPANY’S BEHALF, INCLUDING INCORRECT PRICING, TARGETING OR BUDGETING INFORMATION. NOTWITHSTANDING ALL OF THE FOREGOING, NOTHING HEREIN SHALL LIMIT COMPANY’S OBLIGATION TO PAY FOR MEDIA SPEND AND FEES INCURRED.

除违反第3条、第13条和协议规定的任何赔偿义务条款，在适用法律允许的最大范围内：(a)在任何情况下，任何一方均不对由本协议引起的或与协议有关的任何间接的、附带的、后果性、关于利润损失、业务损失、商誉损失、惩罚性、特殊或惩戒性损害承担责任，无论是何种责任（包括违约、侵权、疏忽、严格责任或其他）且无论此类损害是可预见的还是已被告知一方可能发生的；以及(b)在任何情况下，各方对由协议引起的或与本协议有关的损害赔偿的最大总责任，无论何种责任（包括违约、侵权、疏忽、严格责任或其他），均不得超过引起公司承担责任的事件首次产生之日前六个月向TD支付或应付的平台共享月费总额。在任何情况下，任何一方都无权就协议和TD数据处理协议或其他协议项下的同一事件造成的同一类别的损失或损害进行多次追偿。此外，公司同意，TD及其附属公司不对由于公司或以公司名义代表公司向平台输入信息时出错，包括定价、目标或预算信息不正确，而执行的平台交易负责。

12. Indemnification 赔偿

12.1 TD shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents (and their respective successors, heirs and assigns) (“Company Parties”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“Liabilities”) incurred by the Company Parties in connection with any third-party claim that TD’s proprietary software that supports the Platform, in the form provided by TD, infringes any US patent or other third party intellectual property right. Company shall indemnify, defend and hold harmless TD and its directors, officers, employees and agents, its and their respective successors, heirs and assigns (“TD Parties”) against any Liabilities incurred by the TD Parties in connection with any third-party claim arising out of or relating to: (a) Company or any Approved Third Party’s use of the Platform or Services in breach of any terms of the Agreement; or (b) any Company Materials or any data Company or any Approved Third Party uploads or imports using the Services. The indemnified party will provide the indemnitor with prompt notice of any claim (provided that the failure to promptly notify shall only relieve indemnitor of its obligation to the extent it can demonstrate material prejudice from such failure) and at the indemnitor’s expense, provide assistance reasonably necessary to defend such claim. Without the indemnified party’s prior written consent, which, in the case of (i) and (ii) below, shall not be unreasonably withheld or delayed, the indemnitor shall not enter into any settlement or compromise that: (i) would not fully absolve the indemnified party of liability; (ii) would contain any admission of or stipulation to any guilt, fault, liability or wrongdoing on the part of the indemnified party; or (iii) would restrict or limit the indemnified party’s business or operations. With respect to any data privacy, or other governmental or regulatory investigation or claim, the indemnified party shall have the option to have sole control of the defense and any settlement negotiations at the indemnitor’s expense.

TD应赔偿、保护公司及其董事、高级职员、雇员和代理人（以及其各自的继任人、继承人和受让人）（“公司方”）以使其免受任何与本协议有关的第三方因TD按照TD提供服务的方式支持平台所使用的专有软件侵犯了任何美国专利或其他第三方知识产权而提出的索赔、责任、损害、损失或费用（包括合理的律师费和费用）（“责任”）的损害。公司应赔偿、保护TD及其董事、高级职员、雇员和代理人、以及其各自的继任人、继承人和受让人（“TD方”）以使其免受任何因以下事项引起或与此相关的第三方权利主张带来的损失：(a) 公司或任何经批准的第三方违反协议的任何条款使用平台或TD服务；或 (b) 任何公司资料或公司或任何经批准的第三方使用服务上传或导入的任何数据。受偿方应立即通知赔偿方任何索赔（但未及时通知只应在赔偿方能够证明此类未及时通知对其造成重大损害的情况下方可免除赔偿方的义务），赔偿方应自费提供合理必要的协助，以对此类索赔进行辩护。未经被赔偿方事先书面同意（在下方(i)和(ii)的情形中不得无理拒绝或拖延），赔偿方不得达成任何：(i)不能完全免除受偿方的责任；(ii)包含任何承认受偿方存在任何罪行、过失、责任或不法行为；或(iii)将限制受偿方业务和运营的和解或妥协。对于任何数据隐私，或其他政府或监管机构调查或索赔，受偿方有权选择独立全权控制辩护和任何和解谈判，并且相关费用由赔偿方承担。

12.2 TD shall have no obligation for any claim arising from or related to: (a) compliance with Company specifications; (b) any combination of the Platform and/or Services Data with products or services not supplied by TD, where the cause of action would not have arisen but for such combination; (c) adaptation or modification of the Platform or Services Data, where the cause of action would not have arisen but for such adaptation or modification; (d) Company’s failure to follow instructions provided by TD which would have cured the cause of action, provided that following such instructions would not have caused Company substantial additional cost; (e) use of the Platform or Services Data other than as described in Sections 2 and 6 above; or (f) Company’s failure to use the most recently released version of the APIs in compliance with Section 2.4 above, where such cause of action would not have arisen if such most recently released version had been used. If any of the subsections above apply, Company will indemnify, defend and hold harmless the TD Parties from and against any Liabilities arising directly or indirectly out of such claims.

TD对由如下所列引起或相关的权利主张不承担责任：(a) 符合公司规范；(b) 平台和/或 TD服务数据与非TD提供的产品或服务有任何结合（如果无此类结合，则诉由不存在）；(c) 平台或TD服务数据的调整或修改（如无此类调整或修改，则诉由不存在）； (d) 公司未能遵守TD提供的本可以纠正诉由的指示，但前提是遵守该指示不会使公司产生大量额外成本；(e) 通过除依据以上第2和第6条所述以外的方式使用平台或TD服务数据；或 (f) 如果使用最近发布版本的API，则不会出现此类行为，但公司未依据上文第 2.4 款使用最近发布版本的API。如果上述任何一款适用，公司将赔偿、辩护并保护TD 各方免于承担直接或间接因此类索赔而产生的任何责任。

12.3 If the Platform or Services are held in a suit or proceeding to infringe any intellectual property rights of a third party and the use of the Platform or Services is enjoined, or TD reasonably believes that it is likely to be found to infringe or likely to be enjoined, then TD may, at its sole cost, expense and option, either: (a) procure the right to continue using the Platform or Services; or (b) modify the Platform or Services so that it becomes non-infringing without affecting the basic functionality of the Platform or Services; provided, however, that if (a) and (b) are not practicable, TD may, in its sole discretion, terminate the Agreement with respect to the Platform or Services by giving Company 30 days written notice, upon which termination TD shall refund the portion of any pre-payments made by Company for services not yet rendered. TD’s obligations as stated in this Section 12 are Company’s sole remedy and TD’s sole liability arising out of or relating to such infringement claims.

如果平台或TD服务因涉及侵犯第三方的任何知识产权而被提起诉讼或诉讼，并且平台或 TD服务被禁止使用，或者TD合理地认为，平台或TD服务可能被发现侵犯或可能被禁止，则TD可以自行承担成本、费用做出以下选择：(a) 取得继续使用平台或TD服务的权利；或 (b) 修改平台或TD服务，使其在不影响平台或服务的基础功能的情况下不涉及侵权；但如果 (a) 和 (b) 皆非实际可行，TD可自行决定通过向公司提前30天发出书面通知，以终止协议中相关的平台或TD服务。TD应在终止后退还公司对尚未提供服务的预付款。本协议第12条中规定的TD的义务是公司在此类侵权引起或相关索赔的唯一救济措施，及TD对此类侵权索赔负担的唯一义务。

13. Confidentiality 保密

The terms of the Agreement are the Confidential Information of each party (not to be disclosed by a party without the written consent of the other). All Beta Features, Custom Solutions, and data of TD underlying the Services or regarding the performance of TD’s Platform and Services is TD Confidential Information. The receiving party will use the same care to protect Confidential Information as it uses for its own similar information, but in no event less than reasonable care, and will use Confidential Information only for the purpose of fulfilling its obligations under the Agreement. The receiving party will promptly return or destroy the other party’s Confidential Information upon request of the other party. Confidential Information does not include information that: (a) is or becomes part of the public domain through no fault of the receiving party; (b) was already in possession of the receiving party; or (с) was independently developed by the receiving party without violation of this Section 13. The receiving party may disclose Confidential Information if required to do so by law, if the receiving party provides the disclosing party with prompt notice and complies with any protective order imposed on such disclosure.

本协议条款为双方的保密信息（任何一方未经另一方书面同意不得披露）。所有测试版功能、定制解决方案以及作为TD服务基础或关于TD平台与TD服务表现的数据，均为TD 的保密信息。接收方应以保护自有类似信息所采取的同等的注意程度来保护保密信息，但在任何情况下都不得低于合理的注意程度，并且仅将保密信息用于履行其在本协议项下的义务。应另一方的要求，接收方应立即归还或销毁另一方的保密信息。保密信息不包含以下信息：(a) 非因接收方过错而公开的；(b) 接收方已经拥有的信息；或 (c) 接收方在不违反本协议第13条的情况下独立开发的信息。如果在法律要求的情况下，在接收方及时通知披露方并遵守对此类披露施加的任何保护令的前提下，接收方可以披露保密信息。

14. Contracting Entity, Governing Law, Jurisdiction, and Notices 缔约主体、管辖法律、管辖权和通知

14.1 If Company is signing the Agreement with The Trade Desk Inc., then any reference to “TD” in the Agreement shall be to “The Trade Desk Inc.” and the following shall apply:

如果公司与 The Trade Desk Inc.签署本协议，则本协议中提及的任何“TD”应指“The Trade Desk Inc.”，且应适用以下规定：

14.1.1 The Agreement is governed by the laws of the State of California, excluding its conflicts of laws principles.

本协议受加利福尼亚州法律管辖（不包括其冲突法原则）。

14.1.2 Any action arising under or related to the Agreement will be resolved in the state or federal courts (and the parties hereby consent to personal jurisdiction therein) in the County of Los Angeles, CA. The prevailing party is entitled to recover all reasonable fees, costs and expenses of enforcing its rights, including reasonable attorneys’ fees.

本协议项下产生的或与本协议相关的任何诉讼将由加利福尼亚州洛杉矶县州法院或联邦法院解决（双方在此同意受该等法院的属人管辖权管辖）。胜诉方有权获得执行其权利的所有合理费用、成本和支出的补偿，包括合理的律师费。

14.1.3 If Company is required to provide any notices to TD hereunder, such notices shall be sent to the following address:

如果公司在本协议项下需要向 TD提供任何通知，该等通知应发送至如下地址：

The Trade Desk, Inc.
42 N. Chestnut Street
Ventura, CA 93001
联系人: Chief Legal Officer
邮箱: Legal@thetradedesk.com

14.2 If Company is signing the Agreement with The UK Trade Desk Ltd then any reference to “TD” hereunder shall be to “The UK Trade Desk Ltd” and the following shall apply:

14.2.1 The Agreement is governed by the laws of England, excluding its conflicts of laws principles. The parties agree that the U.N. Convention on Contracts for the International Sale of Goods shall not apply to the Agreement.

本协议受英格兰法律（不包括其法律冲突原则）管辖。双方同意，《联合国国际货物销售合同公约》不适用于本协议。

14.2.2 Any action arising under or related to the Agreement shall be resolved in the courts (and the parties hereby consent to personal jurisdiction) in London, England. The prevailing party is entitled to recover all reasonable fees, costs and expenses of enforcing its rights, including reasonable attorneys’ fees. Each party acknowledges that electronic signature provided by it, regardless of the means, shall be a valid electronic signature and that each party, by providing an electronic signature is creating a binding contract. Each party also acknowledges that this contract is being concluded in the United Kingdom.

本协议项下产生的或与本协议相关的任何诉讼将由在英格兰伦敦的法院（双方在此同意该等法院对其有属人管辖权）解决。胜诉方有权获得执行其权利的所有合理费用、成本和支出的补偿，包括合理的律师费。每一方承认，其提供的电子签名（无论通过何种方式）应为有效的电子签名，每一方通过提供电子签名即创建具有约束力的合同。每一方还确认，本合同在英国签订。

14.2.3 If Company is required to provide any notices to TD hereunder, such notices shall be sent to the following address:

如果公司在本协议项下被要求向TD提供任何通知，该等通知应发送至如下地址：

The UK Trade Desk Ltd
c/o The Trade Desk Inc.
42 N. Chestnut Street
Ventura, CA 93001
联系人: Chief Legal Officer
邮箱: Legal@thetradedesk.com

14.3 If Company is signing the Agreement with Cui Yi Information Science and Technology (Shanghai) Company Limited (萃弈信息科技（上海）有限公司) then any reference to “TD” hereunder shall be to “Cui Yi Information Science and Technology (Shanghai) Company Limited (萃弈信息科技（上海）有限公司)” and the following shall apply:

14.3.1 This Agreement is governed by the laws of the People’s Republic of China, excluding conflicts of laws principles. The Parties agree that the U.N. Convention on Contracts for the International Sale of Goods shall not apply to this Agreement.

本协议受中华人民共和国法律管辖，但不包括法律冲突原则。双方同意，《联合国国际货物销售合同公约》不适用于本协定。

14.3.2 Any dispute, conflict or claim (“Dispute”) arising from this Agreement or in connection with it, including but not limited to any question in connection with the interpretation, breach, validity, implementation or termination of this Agreement shall be settled through consultation first. Such consultation shall take place immediately after either party in dispute submits a written request for such consultation to the other party. If the dispute cannot be resolved within sixty (60) days of the submission of such matter by one Party to the other Party, then such dispute shall be referred to and finally settled by China International Economic and Trade Arbitration Commission (“CIETAC”) in accordance with the CIETAC Arbitration Rules effective then. The number of arbitrators shall be three and the arbitration proceedings shall be conducted in English and Chinese. The seat of the arbitration shall be Shanghai. The arbitration tribunal shall consist of three (3) arbitrators, with each Party appoints one arbitrator. Such two arbitrators will agree on the appointment of the third arbitrator. The arbitral award shall be final and binding upon the Parties. Nothing in this Section 14.8 shall be construed as preventing any party from seeking conservatory or interim relief from any court of competent jurisdiction. Both Parties agrees the Agreement is executed in Shanghai.

任何源于或关于本协议或本协议的解释、违反、终止或有效性的争议、冲突及索赔（“争议”），均应通过协商解决。该等协商应在发生争议的任何一方向另一方交付一份要求进行该等协商的书面请求后立即进行。如果在该等通知发出之日起六十（60）日内争议仍未能通过协商解决，那么任何一方均有权将争议提交至中国国际经济贸易仲裁委员会，按照其届时有效的仲裁规则以中英文在上海进行仲裁。仲裁庭由三（3）名按照中国国际经济贸易仲裁委员会仲裁规则指定的仲裁员组成，申请人指定一（1）名仲裁员，被申请人指定一（1）名仲裁员，第三（3）名仲裁员由前两名仲裁员协商指定。仲裁裁决为终局裁决，对各方均具有约束力。本第14.8条中的任何规定均不应被解释为阻止任何一方向任何有管辖权的法院寻求保全措施或临时救济。各方还同意，本协议签署地点为上海。

14.3.3 If Company is required to provide any notices to TD hereunder, such notices shall be sent to the following address:

如果公司在本协议项下被要求向TD提供任何通知，该等通知应发送至如下地址：

Cui Yi Information Science and Technology (Shanghai) Company Limited
萃弈信息科技（上海）有限公司
Unit 05 – 08,17^th Floor, 669 Xinzha Road, Jingan District, Shanghai, PRC
上海市静安区新闸路669号17层05 – 08室
联系人: Chief Legal Officer
邮箱: Legal@thetradedesk.com

14.4 Any claims (in court or arbitration) must be brought in the initiating party’s individual capacity and not as a plaintiff or member in any class action or other similar proceeding.

任何主张（在法院或仲裁中）必须以提起诉讼方的个人身份提出，而不得作为任何集体诉讼或其他类似诉讼程序的原告或成员的身份提出。

14.5 Notices to Company shall be sent to the Company’s Primary Contact set forth in the Agreement or to the contact information Company maintains in Company’s Platform account.

发送给公司的通知应送达至本协议中规定的公司主要联系人，或公司在其平台账户中维护的联系信息。

14.6 Notices must be in writing and are effective when: (a) delivered personally; (b) delivered by a nationally-recognized next-day courier service; (с) sent by email; or (d) posted to Company’s Platform account.

通知必须采用书面形式，并于下列时间生效：(a) 专人送达时；(b) 由全国认可的次日达快递服务送达时；(c) 电子邮件发送时；或 (d) 发布至公司的平台账户时。

14.7 Company is responsible for keeping its contact information up to date and for promptly notifying TD of a change in its contact information. Company’s failure to provide the proper update shall not delay Company’s obligations to timely pay invoices. Changes to contact information for invoicing should be submitted to TD via email to Company’s TD account manager.

公司有责任保持其联系信息为最新状态，并在联系信息变更时及时通知TD。公司未能提供正确更新信息，并不免除其按时支付发票的义务。结算相关联系信息的变更应通过电子邮件发送给公司对应的TD客户经理来提交给TD。

15. Miscellaneous 其他

15.1 Neither party will make any public statement relating to the relationship of the parties under the Agreement without the prior written approval of the other, except that TD may use Company’s name and logo in TD’s marketing and promotional materials and Company’s name in TD’s customer lists.

未经另一方事先书面批准，任何一方均不得就双方在本协议项下的关系发表任何公开声明，但TD可在其营销和宣传材料中使用公司的名称和徽标，并在其客户列表中使用公司的名称。

15.2 Aside from the rights granted herein, neither party grants the other any other right, express or implied, and each party reserves all rights not expressly granted hereunder.

除本协议在此授予的权利外，任何一方均未向另一方授予任何其他明示或默示的权利，且各方均保留本协议未明示授予的所有权利。

15.3 Any Feedback is provided voluntarily. Company agrees that all Feedback may be used by TD without compensation, accounting, or attribution to Company, and Company grants a worldwide, perpetual, irrevocable, fully paid-up right and license to the Feedback.

任何反馈均为自愿提供。公司同意，TD可使用所有反馈，而无需向公司支付报酬、核算或进行归属，且公司就该反馈授予一项全球性、永久性、不可撤销、全额付清的权利和许可。

15.4 Unless otherwise expressly set forth in the Agreement or in a supplemental agreement: (a) all supplemental terms and conditions or ancillary agreements agreed to by Company for additional features or services will be subject to the terms of the Agreement; and (b) to the extent that the terms of a supplemental or ancillary agreement conflicts with the Agreement, the Agreement shall govern. Any additional terms beyond those in the Agreement that Company includes in an order form, insertion order, or similar document will be of no force and effect unless TD expressly agrees in writing to have such terms supersede the terms of the Agreement. To the extent the Platform facilitates any direct deals between Company and any third party (including certain direct private marketplace or programmatic guaranteed deals), such deals are subject to the applicable direct deal terms between such parties.

除非协议或补充协议另有明确规定：(a) 公司就附加功能或服务同意的所有补充条款和条件或附属协议均受本协议条款的约束；以及 (b) 如果补充协议或附属协议的条款与协议冲突，则以协议为准。公司在订单表、广告订单或类似文件中包含的超出协议的任何附加条款，除非TD以书面形式明确同意此类条款取代协议的条款，否则不具有任何效力。如果平台促进公司与任何第三方之间的任何直接交易（包括但不限于某些直接的私营市场或项目担保交易），该等交易受限于该等各方之间适用的直接交易条款。

15.5 TD reserves the right to continually evolve the Platform and Services without notice.

TD保留在不另行通知的情形下继续改进平台及TD服务的权利。

15.6 The Agreement is the entire agreement of the parties relating to its subject matter and supersedes all other commitments, negotiations, and understandings. The Agreement cannot be amended except by a writing signed by both parties or as set forth in Section 15.16 below. If there is a conflict or inconsistency between these Terms and the Advertising Agreement or other agreement to run advertising campaigns on the Platform (e.g., insertion order) entered into between TD and Company, the Advertising Agreement or other such agreement, as the case may be, governs.

本协议构成双方关于其主题事宜的完整协议，并取代所有其他承诺、谈判与谅解。除非经双方签署书面文件或如下文第15.16节规定，否则不得修订本协议。若本条款与TD和公司之间签署的广告协议或其他关于在平台开展广告活动的协议（例如投放订单）存在冲突或不一致，则应以该广告协议或其他此类协议（视情况而定）为准。

15.7 The Agreement cannot be assigned without written consent of the non-assigning party, except that either party may assign the Agreement, upon written notice to the other party: (a) to an acquirer of substantially all of that party’s assets, stock or business by sale, merger, or otherwise; or (b) to a corporate Affiliate. Company shall provide written notice to TD, as soon as reasonably practicable to do so or immediately upon a public disclosure, whichever is earlier, if all or substantially all of Company’s assets, stock or business are the subject of an acquisition, sale, or merger.

未经非转让方书面同意，不得转让协议，除非在书面通知另一方之后，任何一方可将协议转让给：(a) 通过购买、合并或其他方式受让一方实质上所有资产、股票或业务的收购方；或 (b) 转让给公司关联方。如果公司的全部或绝大部分资产、股票或业务被收购、出售或并购，公司应在合理可行的范围内尽早或在公开披露后立即（以较早发生者为准）书面通知TD。

15.8 Company shall provide TD with prompt written notice if at any time for the duration of the Agreement: (a) Company or a Company Affiliate is or becomes a competitor of TD; or (b) all or any portion of Company’s assets, stock, or business are the subject of a direct or indirect acquisition, sale, or merger with a competitor of TD (“Competitor Acquisition”). Upon such written notice of a Competitor Acquisition or where TD determines (acting in its sole discretion) that Company or an Affiliate of Company is in competition with TD, TD shall have the right to immediately terminate the Agreement upon written notice to Company.

如果在协议期限内任何时候出现以下情况，公司应立即向TD提供书面通知：(a) 公司或公司关联方是或成为TD的竞争者；或 (b) 公司全部或任何部分资产、股权或业务成为与 TD竞争者进行直接或间接收购、出售或合并的标的（下称“竞争者收购”）。在收到此类竞争者收购的书面通知后，或在TD自行酌情决定认定公司或其关联方与TD存在竞争关系时，TD应有权在书面通知公司后立即终止本协议。

15.9 If any provision of the Agreement is unenforceable, that provision shall be re-interpreted to be as close to the parties’ intent as legally possible and the validity of the remaining provisions shall not be affected.

如果协议的任何条款不可执行，应在法律允许的最大范围内对该条款尽可能接近双方的意图重新解释，其余条款的有效性不受影响。

15.10 The parties are independent contractors and, except as otherwise set forth in the Agreement, there are no third-party beneficiaries.

各方均为独立承包商，除协议另有规定外，不存在任何第三方受益人。

15.11 Sections 3, 4 (until final payment), 6 – 8, and 10 – 15 shall survive expiration or termination of the Agreement.

第3条、第4条（直至最终付款）、第6条至第8条和第10条至第15条应在本协议到期或终止后继续有效。

15.12 A party’s failure or delay to exercise any right will not operate as a waiver, nor will any single or partial exercise of any such right preclude any other exercise or the exercise of any other right, power or remedy.

一方未行使或延迟行使任何权利不构成弃权，单独或部分行使任何此类权利也不会妨碍行使任何其他权利、权力或补救措施。

15.13 Neither party is liable for failure or delay in performing its obligations because of causes beyond its reasonable control, including acts of God, terrorism, war, riots, fire, earthquake, flood or degradation, or failure of third-party networks or communications infrastructure.

因天灾、恐怖主义、战争、暴动、火灾、地震、洪水或第三方网络或通信基础设施退化或故障等超出其合理控制范围的原因导致任何一方未能或延迟履行其义务，双方均不承担任何责任。

15.14 Company agrees and acknowledges that TD may make the Agreement available to Company in a language other than English solely for Company’s convenience, but Company is only agreeing to the English version of the Agreement. If there is a conflict or inconsistency between the English version of the Agreement and a translated version of the Agreement, the English version of the Agreement governs.

公司同意并承认，TD可仅为公司的便利而向公司提供英文以外的语言的协议，但是公司仅同意英文版的协议。如果本协议的英文版和翻译版之间发生冲突或存在不一致，则以本协议的英文版为准。

15.15 The words “include,” “includes,” and “including” used throughout this Agreement mean “including without limitation.”

本协议中使用的“包括”均表示“包括但不限于”。

15.16 TD MAY MODIFY THESE TERMS AT ANY TIME UPON NOTICE TO COMPANY AS SET FORTH IN THESE TERMS. COMPANY AGREES TO BE BOUND BY THE UPDATED TERMS IF COMPANY CONTINUES TO USE THE PLATFORM OR SERVICES AFTER THOSE UPDATES BECOME EFFECTIVE.

TD可随时根据本条款规定的通知方式修改本条款。如果公司在本条款更新生效后继续使用平台或TD服务，即表示公司同意受更新后的条款约束。

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