The Trade Desk appoints Vina Leite as Chief People Officer

Experienced Leader Focuses on Employee Development as Company Accelerates Growth

LOS ANGELES – April 1, 2019 (BusinessWire) – Global advertising technology leader, The Trade Desk (Nasdaq:TTD), is pleased to announce the appointment of Vina Leite as Chief People Officer. Based in Ventura, CA, Vina will lead the company’s human resource strategy and operations around the world. Her team is responsible for developing and managing employee programs to help nurture and grow the unique and special culture at The Trade Desk.

Vina brings an extensive background in HR leadership at fast-growth technology companies and a passion for employee development and engagement to The Trade Desk. Previously, she served as Chief People Officer at AI-driven cybersecurity firm Cylance Inc., which was recently acquired by BlackBerry. In that role, Vina led the company through rapid growth to be recognized as one of the Great Places to Work in Orange County in 2018. Prior to Cylance, Vina held several other HR leadership roles in the technology sector, including as Chief Human Resource Officer at QLogic, VP of HR at EMC, and CHRO at Unicom.

“Vina’s track record of successfully leading organizations through periods of rapid growth will be invaluable as we continue to scale our teams around the world,” said Jeff Green, CEO and Founder at The Trade Desk. “Her passion for employee development and engagement is key to nurturing our company’s amazing culture as our global growth accelerates.”

“The people at The Trade Desk and their commitment to the core values of EQ, grit and humility are what attracted me to the company,” said Vina Leite, Chief People Officer at The Trade Desk. “I am excited to join the leadership team and help to successfully evolve the culture of such a dynamic and fast-paced organization.”

Vina will report directly to CEO and Founder, Jeff Green.

About The Trade Desk

The Trade DeskTM is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube.